Simon Laishram

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I’m a Strategy Director with ****deep roots in brand strategy and broad expertise spanning content, social media, connections, and social impact. If you’re curious how I repositioned KY Jelly for the 21st century woman or hacked #FinTok to counter financial misinformation for Prudential, you’re in the right place.

International Creative Agency Experience

Broad strategic skillset developed over 10+ years working across creative agencies, digital shops, and strategy consultancies in North America, Europe, Latin America, and Asia.

Business Impact for Iconic Global Brands

Delivered real results for 20+ iconic brands like Lysol, KY Jelly, Spotify, Uber, Bank of America, Merrill, Prudential, GSK, Lenovo, Titleist, Mahindra, and more.

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Expertise Across Multiple Categories

Cross category experience in CPG, sports, automotive, entertainment, retail, lifestyle, finance, health and wellness, pharma, nonprofit, and consumer technology.

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Recent Highlights

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Winning 4 of Reckitt’s Essential Home brands for McCann

McCann Expands Relationship with Reckitt as AOR for U.S. Essential Home Portfolio

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The Beta Baby Bonus campaign wins big at New York Festival

Big wins for McCann at this year’s New York Festivals! 1 GRAND 3 GOLD 3 SILVER Shoutout to the teams behind: "Abracadabra: From Fan to Featured" for Mastercard x Lady Gaga "The Pen to Right… | McCANN New York

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Prudential’s new campaign features an unlikely spokesperson, Weird Al

Weird Al Is the Unlikely Spokesperson for Prudential’s Marketing Shift

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My Projects

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About Simon

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“Clean. Clear. Consistent. That’s my approach to strategy. Because brands are strongest when their intentions are clean, expressions are clear, and values and actions are consistent.”

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Key Skills & Services

Simon is currently open to new permanent, contract, and consulting opportunities in Greater London (onsite/hybrid), United Kingdom (remote), United States (remote), and India (remote). If you’re hiring or looking for any of the below services, please get in touch.

Brand Strategy & Positioning
Creative Briefs & Kickoffs
Value Proposition Development
Product Marketing
Consumer Research
Integrated Campaign Planning
Performance Marketing
Social Media Marketing
Cultural Analysis
Impactful Presentations </aside>

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