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I’m a Strategy Director with ****deep roots in strategic communications and brand strategy, and broad expertise spanning content, social media, communications planning, and social impact. If you’re curious how I repositioned KY Jelly for the 21st century woman or hacked #FinTok to counter financial misinformation for Prudential, you’re in the right place.

International Agency Experience

Broad strategic skillset developed over 10+ years working across creative and integrated agencies, digital shops, and strategy consultancies in North America, Europe, Latin America, and Asia.

Business Impact for Iconic Global Brands

Delivered real results for 20+ iconic brands like Lysol, KY Jelly, Spotify, Uber, Bank of America, Merrill, Prudential, GSK, Lenovo, Titleist, Mahindra, and more.

Expertise Across Multiple Categories

Cross category experience in CPG, sports, automotive, entertainment, retail, lifestyle, finance, health and wellness, pharma, nonprofit, and consumer technology.

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Recent Highlights

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McCann’s winning pitch for grocery retail chain, Kroger

EXCLUSIVE: McCann Wins Kroger’s US Creative Business

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Winning 4 of Reckitt’s Essential Home brands for McCann

McCann Expands Relationship with Reckitt as AOR for U.S. Essential Home Portfolio

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The Beta Baby Bonus campaign wins big at New York Festival

Big wins for McCann at this year’s New York Festivals!   1 GRAND 3 GOLD 3 SILVER   Shoutout to the teams behind:  "Abracadabra: From Fan to Featured" for Mastercard x Lady Gaga "The Pen to Right… | McCANN New York

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My Projects

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About Simon

“Clean. Clear. Consistent. That’s my approach to strategy. Because brands are strongest when their intentions are clean, expressions are clear, and values and actions are consistent.”

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Key Skills & Services

Simon is currently open to new permanent, contract, and consulting opportunities in Greater London (onsite/hybrid), United Kingdom (remote), United States (remote), and India (remote). If you’re hiring or looking for any of the below services, please get in touch.

• Brand Strategy & Positioning

• Creative Briefs & Kickoffs

• Value Proposition Development

• Product Marketing

• Consumer Research

• Integrated Campaign Planning

• Performance Marketing

• Social Media Marketing

• Cultural Analysis

• Impactful Presentations </aside>

• Site map

• Credits

No part of this website and its contents may be reproduced without prior written consent. Copyright ©️ Simon Laishram 2026